Halloween is just around the corner, which means it’s time for you to ramp up your spooky season marketing. So take the plastic skeletons out of the closet, dust off the fake cobwebs, and ready your pumpkins.
From spooking up your online presence to offering deals, discounts, and gift cards, there are plenty of things you can do to get ready for Halloween. This is also a chance for you to boost visibility for your brand and get some new customers into your store. And because Halloween is one of the most popular holidays in the US, the likelihood of that happening is very high.
In this blogpost, we’ve compiled a number online and offline strategies that you should use to get your store ready in time for Halloween. Let’s take a look!
1. Create A Halloween-Themed Window Display
If your window display is spooky enough, we can guarantee that you’ll see a greater influx of customers in your store. Create a small space at the front of your store, and place all your Halloween items in it. If you’re running a bookstore, stack your horror novels here. If you’re a clothing store, display your Halloween-themed shirts.
Next, get a life-sized plastic skeleton and settle it down in one corner, facing your Halloween items. The idea is to make it look like the skeleton is guarding your products. You can even accessorize the guy with a witch’s hat or a spider on the shoulder.
Finally, decorate the window itself with some fa-boo-lous Halloween-themed posters. Not only will these look good, but you can also use them to advertise a Halloween sale. If you’re looking for ideas on how to create the most eye-catching Halloween poster, check out PosterMyWall’s Halloween Calendar for some exciting ideas and inspiration.
Finally, sprinkle some fake cobwebs over your entire display to bring the whole thing together.
2. Sell Special Halloween Gift Cards
Put a stack of special gift cards at your store’s checkout station. People can buy these for their friends and loved ones. This will directly drive more traffic to your store for Halloween, as new customers will come in to redeem their gift cards.
You should also take steps to incentivize people to buy your gift cards. For instance, let them know that if they use the gift card online, they’ll be eligible for free shipping and special discounts.
3. Run A Bone-Chilling Social Media Campaign
When it comes to running a seasonal promotional campaign, social media is your best friend. It’s the perfect tool for creating hype around your store and for getting people talking.
So this Halloween, prepare a well-planned Halloween campaign for your social media. Below are some strategies you should try out:
Introduce A Halloween Bingo
Give people something to do each day for the 30 days leading up to Halloween e.g. a horror movie to watch, a costume to create etc. Dedicate one day to shopping at your store and introduce a special promo code. As people share the bingo on their pages, your promo code will gain more and more traction.
Run A Costume Contest
User-generated content (UGC) is 42% more effective than branded content. So ask people to share pictures of themselves in Halloween costumes, using a special hashtag. Incentivise people to share by offering freebies and special discounts to everyone participating.
Share Your Own Halloween Content
Keep engagement high so that people can see all your Halloween promotions. Accompany your posts about sales and discounts with other interesting Halloween-related content, for instance, a post about a must-watch scary movie or a recipe for a Halloween treat.
4. Display Your Halloween Products Strategically
So you’ve managed to bring people to your store for Halloween because of your social media marketing and your window display. Now what? You need to show your customers that your space is Halloween central by placing your Halloween products at the most visible spots in your store.
Here are a few places to consider for your Halloween merchandise:
- Right near the entrance – so that they’re the first things people see when they walk in
- Next to best-selling items – the traffic that those items will drive will help make your Halloween items more visible
- In the center of the store – this lets customers who are exploring your store find the Halloween items they need
- At the checkout station – small items such as skeleton keychains or tiny, rubber spiders should be placed at the counter so that people are inclined to pick something up when they’re paying their bill
Customers love stores that don’t take themselves too seriously and can get into the Halloween spirit. The more effort you put into your online and in-store strategies, the more foot traffic you’ll drive into your store for Halloween. So don’t be afraid to get as creative with your promotions and decor as possible. Happy Halloween!
Note: This is a promotional guest post.
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